Suffolk Punch
In my role as the design director, I led comprehensive branding product and package design initiatives throughout the company, leveraging project management software and a content calendar to refine design workflows. I successfully enhanced engagement metrics across various mediums, maintaining a commitment to delivering high-quality content promptly across seven platforms. I led all art direction and influencer marketing, along with product and lifestyle photo shoots and video productions. I designed and developed seasonal merchandise lines integrating into our product development, all of which contributed significantly to the expansion of our market presence.
Package Design
Suffolk Punch Brewing Signatures
Five Year Anniversary Special Release
Email Marketing
Emails Sent
Click Rate
Unsubscribe Rate
Up 42%
Up 61.2%
Open Rate
Up 42.7%
Down 47.7%
Social Media Strategy & Content Creation
Merchandise
…Lots of Merchandise